Twitter marketing strategy

5 key to building a successful Twitter marketing strategy


“Marketing is the key to success.”

We all know this, right? But, where to start your marketing from? Do you have any idea? I know, you definitely will, but today we will discuss about effective ways to use one social platform — Twitter. We all know there are thousands of similar companies offering the same service or products and they are on Twitter as well. So, how to be on top of the results even on Twitter? The answer lies with a Solid Twitter Marketing Strategy.

Twitter s one of those popular platforms when it comes to social media, that most of the highly recognized brands use Twitter for their business. This is a great way to let your customers know about know and more user engagement. But the problem lies in so many popular tweets which is almost 350, 000 tweets per minute, acquiring visibility is a big challenge.

You should never count on the number of followers that you have, but you should count on the user engagement as it is the key to building customer relationships.

Twitter is a great medium to reach a huge number of audiences thereby expanding the brand awareness. But then again since it is a large platform, you need to keep your head upright with the challenges and find out ways to overcome those.

Today we will find out the top 5 most effective ways to become successful in Twitter. This has been made from real experience and hope it will be helpful for you as well.

Let’s check these 5 twitter marketing strategy:

You Need To Speak Out Loud Without Being Shy:
Success Is Waiting Beyond The Fears

All you need to know is to speak loud and talk with strength. You need to have amazing facts to back your honesty, comments and passion. When you share the thoughts you have even when in a controversial tone, it shows that you are human and you want to connect. You know because robots hardly express their feelings.

As we all know that the Twitter feed made by Google is hardly to sell. But they tweet once in a while not to promote their products, but to discuss about the various other issues. You always need to keep in mind that you have to have their emotional, empathy and sympathy in order to let people know that you are aware of the problems and you are equally feeling bad.

What you are tweeting needs to be strong and make sure it is not promotional all the time. Increasing the engagement by tweeting a social issue can be a great choice.

Defend Yourself and Deal With Negative Comments:

Handling Rejection By Upholding The Brand Name Is A Sign Of Unbreakable

Since you are in the middle of many eyes, you need to deal with different kinds of people. You cannot stop people from commenting and deleting the comments seems like a coward, which you are not. All you need is to know the way to handle such comments.

You should never run away or ignore it like you have never seen it. Also, getting angry and writing something ruthless is something that reveals your inability to handle rejection. All you have to do is to defend the reputation and protect the brand by acknowledging what the other person has commented.

Also Read: Top 4 Social Media Trends That Will Rule in 2018

Get New Audience by Influencers and Brand Ambassadors:

After All, We All Need Assurance

You must have observed that some of the renowned brands feature celebs and other sports people, while other brands like Pampers make use of bloggers and reviewers to test their products, advice, promote and share opinions about the particular brand. They are the real people who are sharing their life stories, offering genuine comments and their contents include stories which provide others an assurance.

All you need is to find a great way to engage more users to your twitter account. Always remembers having followers will not be of any help unless your Twitter feed has something that is worth engaging be it the influencers or brand ambassadors.

Trendy is Something That Increase User Engagement and Give Better Exposure:

Be A Trend Setter

Who does not want to stay trendy and want to get the trendy news? Well, I guess everyone as each and every one of us wants to know something new that we have never seen before. Therefore when you are making a Twitter marketing strategy, make sure that you are keeping a place empty to give all the trendy posts.

Even if you are not a brand, you just think of something out of the box or you can also keep in mind that “Old is Gold” and carry on. Hopefully, you got it! 😉

Also Read: How to use twitter for marketing your business online

Don’t Forget “Controversies are made because we make it”:

We Might Say We Hate The Daily Soaps, But In Reality Our Ears Are Always Ready For Controversies

Ha! Ha! Hopefully it is clear what I meant above. Either you can ask question that will touch the emotional aspect of human or you can ask question that might make controversy or you can just make them laugh. These are the three types of feeds that gets most of the engagement even when you are not a reputed brand.

All you need is to use your mind and post something related to your brand while it slightly touches these sides of human. Most importantly, you should never forget about making use of the hashtags. Use relevant and trendy hashtags.

So these are some of most effective ways to acquire success when it is about Twitter marketing. Your Twitter Marketing Strategy needs to be made in such a way that it is able to serve the purpose.

Hopefully, I was able to give you valuable information about the Twitter marketing. If you liked it, don’t forget to hit the like and share the posts with your peers. Also, hit the subscribe button to get such updates.